Google API Services User Data Policy compliant
Reputation management infrastructure for agencies and franchises.
Unify Google, TripAdvisor, Trustpilot, Yelp and 20+ platforms in one workspace. Reply with AI. Scale across hundreds of locations without scaling your team.
- GLinnea Karlsson·Le Marais — Paris 4eGoogle
Best cappuccino in the arrondissement, and the team remembered us from last week.
2m AI draft - TDaniel Achterberg·Hotel Vondel — AmsterdamTripAdvisor
Check-in took 40 minutes and the room wasn't ready. Otherwise location is great.
11m alert - ★María Pacheco·Sol Centro — MadridTrustpilot
Booked online, arrived, everything worked. No surprises.
32m replied - yOwen Maguire·Galway Quay — GalwayYelp
Solid lunch, slightly slow on a Saturday. Will be back for dinner.
1h AI draft - fAnonymous·Westside Clinic — BerlinFacebook
Booked an appointment, no one called back. Disappointing.
1h alert
Hi Daniel — really sorry your check-in took that long. We had a staff handover misfire that morning. I've flagged it to the GM so it doesn't repeat. Drinks on us next time?
The reality today
Review operations weren't built for the scale you operate at.
Reviews live in a dozen dashboards.
Your team logs into Google, TripAdvisor, Trustpilot, Yelp, Facebook, Booking, Tripoo… every day. Context vanishes between tabs.
Negative reviews surface late.
By the time a 1-star review reaches a regional manager, the customer has already told everyone they know and the listing rating is moving.
Replies get copy-pasted into oblivion.
Generic replies hurt rankings, sound robotic, and burn hours per location per month.
How it works
From scattered tabs to operator-grade reputation in four steps.
- 1
Connect platforms and locations
Bulk-connect Google Business Profile, TripAdvisor, Trustpilot, Yelp, Facebook, Booking and more. CSV importer for franchise networks.
- 2
Reviews stream into one inbox
Each review arrives tagged with sentiment, location, priority, and the right brand voice — within minutes of being posted.
- 3
Reply in one click with AI
Drafts match the location's tone, language, and policy. Approve, edit, or send in bulk with a 4-eye approval workflow.
- 4
Roll up performance
Track rating, response rate, sentiment and competitor delta across every location, region, or client.
Features
Everything reputation operators need. Nothing they don't.
Unified review inbox
One inbox. Twenty platforms. Zero tabs.
Google, TripAdvisor, Trustpilot, Yelp, Facebook, Booking, Trustindex, Tripoo and more — every review in a single, searchable inbox with location, language, and sentiment tags.
- Real-time ingest across 20+ platforms
- 1–3 star alerts within minutes, by SMS or Slack
- Filters by location, brand, language, sentiment, platform
- GLinnea Karlsson·Le Marais — Paris 4eGoogle
Best cappuccino in the arrondissement, and the team remembered us from last week.
2m AI draft - TDaniel Achterberg·Hotel Vondel — AmsterdamTripAdvisor
Check-in took 40 minutes and the room wasn't ready. Otherwise location is great.
11m alert - ★María Pacheco·Sol Centro — MadridTrustpilot
Booked online, arrived, everything worked. No surprises.
32m replied - yOwen Maguire·Galway Quay — GalwayYelp
Solid lunch, slightly slow on a Saturday. Will be back for dinner.
1h AI draft - fAnonymous·Westside Clinic — BerlinFacebook
Booked an appointment, no one called back. Disappointing.
1h alert
Hi Daniel — really sorry your check-in took that long. We had a staff handover misfire that morning. I've flagged it to the GM so it doesn't repeat. Drinks on us next time?
AI replies
AI replies that sound like the people who wrote them.
Train Reputafy on your tone, signature, and house rules. Drafts are generated per-request from your own data — never used to train shared models.
- Brand voice training in 24 languages
- Per-location tone, signature, and approval rules
- 4-eye approval queue for regulated industries
Brand voice — Vondel Group
Tone
Warm, direct, never corporate
Signature
— Maya, on behalf of the team
Do
- Acknowledge the specific issue in the first sentence.
- Offer a concrete next step, not "please contact us."
Don't
- Use "valued guest." Ever.
- Promise refunds in public — invite them to DM.
Multi-location analytics
Roll up 5 locations, or 5,000.
See rating, response rate, sentiment and review velocity per location, region, brand or client — with the kind of drill-downs operators actually use.
- Per-location P&L-style reputation scorecards
- Sentiment topics auto-extracted across reviews
- Slack & email digests for regional managers
| Location | Rating | Reviews | 90d trend |
|---|---|---|---|
| Paris 4e | 4.8 | 312 | +0.2 |
| Paris 11e | 4.5 | 248 | +0.1 |
| Amsterdam Centrum | 4.2 | 401 | −0.1 |
| Madrid Sol | 4.7 | 198 | +0.3 |
| Berlin Mitte | 3.9 | 521 | −0.4 |
White-label for agencies
A dashboard your clients log into — under your brand.
Custom domain, your logo, your agency colors, and per-client SSO. Your clients never see the Reputafy name unless you want them to.
- Custom domain (reviews.youragency.com)
- Agency-branded email notifications
- Granular per-client role-based access
Clients
42
Locations
318
Replies / wk
1.4k
Custom domain · client SSO · agency-branded email notifications.
Review request automation
Turn happy customers into reviewers — automatically.
Trigger review requests by SMS and email at the moment customers are most likely to respond. Compliant templates for every region.
- Triggers from your POS, PMS, booking system or CRM
- SMS + email cadences with smart follow-up
- GDPR-compliant consent and opt-out handling
Review request · Hotel Vondel
SMS · sent 24h after stay
Hi Sara — thanks for staying with us. If you have 20 seconds, we'd love a quick review: vond.el/r/9k2
Email follow-up · sent 72h later, only if no review yet
Subject: How was your stay at Hotel Vondel?
38% of guests leave a review
Industry benchmark: 9%. Last 30 days, 2,118 requests.
Competitor benchmarking
See how every location ranks against its block.
Track competitors by category and geo. Know who's pulling ahead before your client asks.
- Competitor rating, review volume, sentiment delta
- Per-location and per-region competitive sets
- Weekly competitor digest for accounts and franchisees
Competitor benchmark · Madrid Sol
- You — Sol Centro4.7
- Plaza Mayor Boutique4.4
- Atocha Suites4.1
- Sol Vintage3.8
How we build
Principles we won't compromise on.
Reputation is a high-trust workflow. These are the non-negotiables we designed Reputafy around.
Customer data is the Customer's data
AI features run per-request on the Customer's own data only. Nothing is reused to train shared models — not across tenants, not at all.
Multi-tenant from line one
Reputafy was designed for agencies and franchises before it was designed for a single brand. White-label, scoped tenants, and approval queues are core — not add-ons.
Official APIs only
We integrate through official APIs (Google Business Profile, TripAdvisor, Trustpilot, etc.). We do not scrape, we do not impersonate, and we publish per-scope justifications for every connection.
Built to pass procurement and Google review on day one.
- SOC 2 Type II — in progress
- GDPR-compliant
- Google API Services User Data Policy compliant
- ISO 27001 — on roadmap
- EU-region hosting available
How does Reputafy connect to Google Business Profile?
Is my customer data shared with third parties?
Can I white-label Reputafy for my agency clients?
How long does onboarding take for a franchise with 200 locations?
What happens to my data if I cancel?
Is Reputafy GDPR-compliant?
How does the AI reply feature handle personal data?
Do you support languages other than English?
Stop managing reviews one tab at a time.
See Reputafy in your workspace in 30 minutes. We'll connect your top 3 platforms live on the call.